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Wall Street Journal

Risk? Bring It On!

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High-net-worth investors are intent on growth and are feeling more comfortable about riskier ways to get it, according to a new survey.

The Family Performance Tracking survey, an annual report released by the Institute for Private Investors, found that 51% of respondents said their main investment goal in 2012 was growth, up from 47% in 2011. Last year, 36% said their main goal was “principal protection,” or ensuring their pool of assets stayed intact, down from 43% in 2011.

The Institute for Private Investors is a New York-based networking association for families with at least $30 million in assets. This survey polled 69 individuals, either a family member or a representative of the family.

“Investors are looking for yield,” says Mindy Rosenthal, executive director of IPI. “They need to raise returns on the portfolio.”